Rouge Runway is a London-based pop-up runway concept that reimagines how emerging designers present their work. Rather than operating within traditional fashion venues, Rouge Runway activates public urban spaces, positioning fashion directly within the rhythm of the city. The runway features emerging designers presenting full collections, supported by music, photographers, and PR, with an audience composed of students, creatives, and industry insiders. Guests stand and move around the space, allowing the show to feel immersive, organic, and visually dynamic.