PRIMAL

Primal Distillery is a Gin brand from South Africa that was bought by new owners Aaron & Gabe. Two young engineers with a passion and a dream. They gained support from Nando’s Co-founder, Robert Brozen, and have been on an exciting journey since. I was brought on board as a brand consultant, giving their brand meaning and building their brand guide, except for pre existing logo design from scratch. I worked alongside Fine group global marketing agency to bring this to life.